Built First, Sold Second
These aren't client projects. They're founder projects — where we test everything before we recommend it.
Meria Chai
Our own e-commerce brand. We needed a store that loaded fast, ranked well, and converted first-time visitors into repeat customers.
What we built
Headless Shopify with Next.js. Sub-second loads. Full SEO architecture. Subscription commerce.
What we learned
22% of customers come back. Page speed directly affects conversion. SEO architecture takes months to compound — which is why you start early.
Takeaway
This is the infrastructure we now build for clients.
HookGenius
Our own software product. We needed to rank for a brand-new category (AI music tools) with zero existing brand awareness.
What we built
Next.js app with Claude AI integration. Stripe billing. SEO architecture targeting long-tail Suno-related searches.
What we learned
You can own a category before it gets crowded — if your infrastructure is right. Organic discovery beats paid acquisition for tools people actually want.
Takeaway
This is the SEO-first approach we bring to client projects.
We build on ourselves first.
When we build for you, we've already made the mistakes. Want to be next?