THE LAB
Three internal systems running in production.
This is what we build when no one's watching.
Everything we offer clients, we built here first.
01
MERIA CHAI
The pivot. We were losing money on ads. So we built the infrastructure instead.
5.4%
Conversion rate
6.75x
Improvement (vs 90 days)
$0
Ad spend
THE INSIGHT
Fewer visitors, more buyers. That's what qualified traffic looks like.
02
HOOKGENIUS
Tool discovery. Can a solo-built SaaS outrank funded competitors through architecture?
75
Total users
Page 1
"suno style tags" · Jan 2026
5
Learn pages indexed
THE INSIGHT
Superior tech doesn't win. Discoverable tech wins.
03
LABEL SNOB
AI-first discovery. Can a new app become trusted without legacy brand authority?
113
Automated tests
2s
Cached scan response
iOS
Building toward launch
THE INSIGHT
Trust comes from infrastructure: verification, caching, deterministic verdicts.