About Meria
Founder-built. Operator-led. Discovery-obsessed.
The Origin
Meria started in a café in Northern Michigan.
I was running a seasonal business — Café Meria — and realized the same problem kept appearing: beautiful websites that nobody could find. Small businesses paying for design that looked great but generated nothing.
Meanwhile, I was building sites for my own businesses. Meria Chai. HookGenius. Tools that needed to be discovered, not just exist. And I kept learning the same lesson:
The structure underneath matters more than the surface on top.
Search engines don't care about aesthetic. AI systems don't care about brand guidelines. They care about clarity, structure, and signal. They recommend entities they can understand.
That's what Meria builds: discovery infrastructure. The structural layer that makes you findable. Not marketing. Architecture.
The Belief
"The best brands aren't pushed. They're found."
Ads stop working when you stop paying. Discovery compounds when you build it right.
Why We're Different
Founder-built means we've used everything we recommend.
The café that needed local discovery. The chai brand that needed e-commerce SEO. The SaaS that needed to rank for a category that didn't exist yet.
We built for ourselves first. Now we build for you.
How We Work
Strategy before pixels
We don't design until we know what it needs to do. Pretty without purpose is just decoration.
Build for discovery
Every site we build is infrastructure — designed to be found by search engines, AI systems, and humans.
Transparent pricing
You see the price before you talk to us. No waiting, no guessing, no games.
We push back
We're not yes-people. We challenge ideas that would weaken the outcome. That's the job.
Ownership transfers
When we're done, you own everything. Domain, code, content. No hostage situations.
Why "Meria"
Meria is a name that belonged to family. It became the name of the café, then the chai brand, now the agency. It's not a clever acronym. It's just a name that means something.
Let's talk about your foundation
We'll tell you honestly if we're the right fit.